Leading mall media provider, EYE USA has announced four new sales executives as part of the National Sales team.
NEW YORK – Leading mall media provider, EYE USA (@EYE_OutofHome), has announced four new sales executives as part of the National Sales team. Brian Bullen, Danielle Nelson and Doug O’Day have been appointed the roles of National Sales Executives and Shaun McKenna as National Sales Director, Mobile.
Brian Bullen has over 13 years of experience in Entertainment advertising sales and comes to EYE from seven years at LA Weekly, where he was a Film Accounts Manager responsible for film accounts of various studios, agencies, theatre groups and festivals. Brian is the National Sales Executive for the Entertainment category and will be based in the Los Angeles office.
Danielle Nelson has over 11 years of marketing experience in the media and professional sports industries. Prior to EYE, she was a Senior Marketing Manager at NCM Media Networks where she managed and created unique integrated marketing programs for national advertisers and agencies. She also held several marketing roles at the Arena Football League. Danielle is the National Sales Executive responsible for the footwear, travel and CPG national categories and will also cover the New England territory.
With over 13 years of business development and account management experience in marketing and media, Doug O’Day joins the EYE team as the National Sales Executive driving sales efforts into the luxury, beauty, cosmetics and jewelry categories. Most recently, Doug was a Senior Account Manager at eMARKETER, INC where he managed accounts for Fortune 1000 companies. He also held sales positions at The New York Times, Clear Channel Outdoor and Forbes, Inc.
Shaun McKenna has over 18 years of advertising sales experience including non-traditional out-of-home and digital out-of-home sectors. He comes to EYE from ADCENTRICITY where he was the VP of the Northeast Region, educating the advertising community on digital out-of-home and helping clients customize campaigns utilizing digital out-of-home. Shaun is the National Sales Director responsible for EYE’s Mobile efforts.
Danielle, Doug and Shaun will be based out of the New York City office. Carrie Fitzmaurice Daly, Vice President of Sales at EYE USA says, “I am very excited to have Danielle, Doug, Shaun and Brian as part of the EYE family. Their relationships, experience and knowledge of the industry will be a tremendous asset to our national sales efforts and we’re happy to have them on the team.”