We know that Brits love their holidays; we represent an audience of 64m holidaymakers. Travel is at the heart of our business and we get it.
Getting to know our holidaymakers
Our airport audiences like to try new holiday destinations (97%) and the majority will go to a different destination each year (73%). They like to keep their eyes open for new holiday ideas but many will go where the best deal is (59%), so it’s a good idea to tell them about your latest promotions.
Our passengers’ holidays start at the airport where consumer desire for your brand can be triggered through brand and price-led messaging. Even once they have landed back home, they don’t stop thinking about places to go. We all know that feeling when we come back home and reality bites; 69% of our passengers are already thinking of their next holiday even during their arrivals journey.
Using our digital media is an ideal way of showing and telling the airport audience about your brand. Our passengers engage with digital media because it tells them about new products (77%) or where to find more information (57%). Our digital media captures our passengers’ attention and their imagination, bringing your destination brand alive.
Source: GMI 2011
Helping you reach your business goals
Our media works for your brand at every stage of the consumer journey from recognising the desire for a break, through to researching the available options and even sharing their experiences of the holiday they’ve just been on.
Our media prompts action in consumers, both researching a brand through our interactive panels and make purchases as a result of seeing ads on our media. Our Neuro Imaging study tells us that our airport audience will remember your brand messages long after they have left the airport. Advertising at the airport is perfect for prompting consideration of your brand.
Whatever your brand objectives are, make airports part of your media plan. Give us a brief and let us inspire you.
To find out more contact us now.