We speak to Ant Keogh, Executive Creative Director of Clemenger BBDO Melbourne, about how he leads the creative process and breathes life into a campaign.Read more
Eye and Monster Media are pleased to announce the launch of an interactive media wall at Gatwick Airport today. Gatwick is the first to utilise this platform which engages and entertains travellers via a specially designed travel themed memory game. The interactive media wall employs touch interaction technology, whereby passengers are challenged to compete against the clock in order to correctly match destination based icons and score points.
LOS ANGELES - AIDS Walk Los Angeles is promoting their 28th annual fundraising walk, one of the largest non-profit events in Los Angeles, with Eye’s digital display units for the third consecutive year. The campaign is running at Los Cerritos Center, The Oaks, Santa Monica Place and Westside Pavilion malls leading up to the event on October 14th 2012.
SYDNEY – Optus is the first advertiser to go live on ‘Collect & Connect’, Eye’s newest digital Out-of-Home network in Australia. The Collect & Connect network resides in the busy baggage claim area in the Sydney, Melbourne, Brisbane, Adelaide, Cairns and Perth domestic terminals. Over 1.7m passengers pass through the area each month, giving Optus the opportunity to captivate and engage a large audience at one of the busiest areas of any airport.
AUCKLAND – Out-of-Home media operator, EYE, have announced the appointment of Ben Cox to the New Zealand Team as Business Manager, effective immediately. The role oversees the concession and commercial management side of the Eye business across all of New Zealand.
LONDON – Turkish Airlines have partnered with Eye and Gatwick Airport to suspend a scale model aeroplane inside the airport terminal.
SYDNEY – Telstra and ANZ are the first advertisers to go live on ‘Longreach’, Eye’s newest digital Out-of-Home network in Australia. The Longreach network presides over the busy check-in area in the Sydney, Melbourne, Brisbane and Perth Qantas terminals, in locations never before available to advertisers. Each site is flanked on either side by the Qantas Flight Information Display System (FIDS), making it a guaranteed visual check point from the 330,000 passengers travelling with Qantas weekly.