At Eye, we believe there’s a gap in our understanding of how consumers react to Out-of-Home advertising. So we used pioneering neuro science techniques to take a look inside consumers’ minds and measure their emotional responses.
The results from our study, the first of its kind in the retail Out-of-Home space, show how Shop by Eye has a profound impact on the strength and memory of brands advertised, which is key to converting awareness to purchase.
Neuro Imaging confirms that Shop by Eye can drive brand value and selection close to the point of purchase as a result of the combined effect of a highly valuable environment and an engaged audience.
Stand out from the crowd: Shop by Eye strengthens advertised brands and weakens competitors. Brand strength grows by over 11% for advertised brands while the strength of competitive brands is reduced by over 14%
Get remembered: Shoppers are 32% more engaged and remember more than average in Shop by Eye centres
The thrill of the shop: Shoppers’ mindsets are unique and the excitement of going shopping improves brand strength by 13%
N=150, regular Shoppers of 2 centres
Pre, during and post testing
7 advertisers, 3 competitive brands (telco, computers, FMCG, food, health and beauty, finance)
Want to find out more? We’d love to share our Neuro insights with you. Contact your account manager for more information.