SYDNEY – Optus is the first advertiser to go live on ‘Collect & Connect’, Eye’s newest digital Out-of-Home network in Australia. The Collect & Connect network resides in the busy baggage claim area in the Sydney, Melbourne, Brisbane, Adelaide, Cairns and Perth domestic terminals. Over 1.7m passengers pass through the area each month, giving Optus the opportunity to captivate and engage a large audience at one of the busiest areas of any airport.
Eye and Monster Media are pleased to announce the launch of an interactive media wall at Gatwick Airport today. Gatwick is the first to utilise this platform which engages and entertains travellers via a specially designed travel themed memory game. The interactive media wall employs touch interaction technology, whereby passengers are challenged to compete against the clock in order to correctly match destination based icons and score points.Read more on this